Your Privacy
Our website is designed to give you a platform to share your experiences and opinions. The information you share with us helps us understand our audience and make better decisions about our company.
We support your right to be informed about your data and make choices about your information. We’ve created this privacy site for this purpose.
We’ve structured our policies so that it’s easy to understand with clear and plain language. We make it easy for you to control the information you provide us. Our privacy policy explains how you can make choices about your information, and the measures we’ve put in place to keep your information secure.
Please read our policies so you can be informed about the information we collect. If you have additional questions contact us.
Information we collect
Information We Collect
The following summary highlights the information we collect and our data policies. On this page you can learn:
  • What kinds of data do we collect?
  • How do we use the data we collect?
  • How do you keep my data secure?
  • What’s your data retention policy?
  • How do I control my data?
  • Where can I learn more?
What kinds of data do we collect?
Things you share
We collect the information that you choose to share with us. This may include the opinions you express and the interests you choose to share.
  • Survey and study responses
  • Discussions and chats
  • Likes and comments
  • Media such as images, videos, and documents you upload
Things that make you “you”
When you join this website, we keep the information that you share with us. This can include personally identifiable information including:
  • Name
  • Email address
  • Password
  • Birthday
  • Gender
  • Phone number
  • Address
  • Country
We may also ask you about your household to help us better understand the interests relevant to you.
From time-to-time we may ask you to update your information. We may supplement this information with data from other sources and our partners. The information we collect can viewed by you in the Your Data section.
You will only be asked about your personally identifiable information in the private and secure areas of our website. Please do not volunteer personally identifiable information in areas viewable by others like discussions and comments. We will never ask you to share highly sensitive information such as passwords, social security numbers, credit cards, bank accounts, and financial information.
Web Browser and Device Information
We collect information about the devices you use to access our website and mobile app. The purpose of this information is to authenticate users, comply with applicable regional regulations, understand the quality of the user experience, and general website usage metrics with our users.
This information may include the following:
  • Connection information such as the name of your internet service provide (ISP), mobile operator, phone number, and IP address
  • Browser/device information such as browser, language, time zone, operating system, hardware version, device identifiers, and device settings
  • Device locations such as specific geographic locations, such as through GPS, Bluetooth, or WiFi signals
Cookies & Other Storage Technologies
Cookies are small pieces of text used to store information on web browsers. Cookies are used to store and receive identifiers and other information on computers, phones, and other devices. Other technologies, including data we store on your web browser or device, identifiers associated with your device, and other software, are used for similar purposes. In this policy, we refer to all of these technologies as “cookies.” We use cookies to manage user sessions. We do not link the information we store in cookies to any personally identifiable information.
Information from third-party partners.
We exchange information about you and your activities on-and-off this website from integrations and third-party partners, such as information about your experiences or interactions on this website and with partners. The data exchanged with partners is pseudonymized. This means we do not share data about you thats classified as sensitive personally identifiable information that specifically identifies you, such as your full name and address.
How do we use the data we collect?
Our website is designed to give you a platform to share your experiences and opinions. The information you share with us helps us understand our audience and make better decisions about our company based on information you provide.
We may include information you share in company internal reports and presentations without permission, including suggestions, responses, and uploaded media created and shared by you. The purpose of this is to highlight your experiences and opinions to our broader team and to help inform our company decision making.
Your personally identifiable information is protected. We practice pseudonymization so that your identity is masked whenever and wherever possible. We do not share information that can identify you with partners or third-parties.
How do you keep my data secure?
Our servers are protected by high-end firewall systems. We secure data with sophisticated controls and access restrictions. All data is encrypted at rest for maximum security.
What’s your data retention policy?
Typically, we maintain data for as long as it remains relevant to the stated purpose of this website, i.e. understanding our audience and inform company decision making. We erase your personally identifiable information when it’s no longer pertinent to this purpose, or when instructed by you using the data controls on the Your Data section of this website.
How do I control my data?
We support your right to be informed about your data and make choices about your information. Visit the Your Data section to learn more.
Where can I learn more?
The full detail of our policies is available in our Privacy Policy. The purpose of this page is to highlight specific details from that policy. If you have additional questions you may contact us.
Access Your Data
We support your right to be informed and make choices about the data and information you share with us. Our website includes tools for users to manage their personal data. You can request a copy of your data and download it. You can also request the permanent destruction of your account and all associated personally identifiable information.

These actions can be performed by accessing Data Controls on the next page.
First, we must verify your identity to ensure secure access to your data. If you have an active account you can login with your member credentials. You may also authenticate by entering your email address below.
Thank you. You will receive an email shortly with additional instructions to securely access your data controls.
Privacy Policy
Welcome to the CF Insider Forum Community Panel website and program.

The Cadillac Fairview Corporation Limited welcomes you to our properties, programs, websites and mobile applications. As a guest, member, service provider or client (which includes retailers and occupants of our properties), we want you to understand our personal information management practices. In this Privacy Policy, you will find information about the principles that guide us in how we collect, use and disclose personal information through our websites, mobile applications and technologies installed on or used in our properties, and your choices regarding the use of your personal information.


We collect personal information that you provide to us, including when you create account or fill in a CF Insider Forum Community survey. We also collect information on how you use our websites, mobile applications, WIFI, and other products and services. We use this information for the purposes of providing services, securing our properties, websites and mobile applications, meeting our legal obligations, advertising and marketing our services and, in some cases, the products and services of our clients (including developing interest-based advertising using information about your interests, your use of our websites, mobile applications, WIFI, products and services, and your visits to our properties). We also use this information for researching and developing new products and techniques to improve our services, business, our properties, websites, and mobile applications.

We use third parties to assist us in our business. Some of our third party service providers and partners use cookies, beacons and other technologies to track users to deliver interest-based advertising and to learn how you use our websites and mobile applications. CF participates in the Adobe Marketing Cloud Co-op. Participants use the Adobe Marketing Cloud Co-op to create and share device identifiers so that they can link different devices that you use to access their websites and mobile applications. The only information that is shared by participants is the fact that you are linked to two or more devices and the identifiers for those devices. We do not share other information about you. To learn more, to manage your devices or to opt-out, please visit

Although we store personal information primarily in Canada, we may use services that store your personal information outside of Canada.

We take measures, and we require our service providers to take measures, to protect your personal information; however, no system of protection can guarantee the protection of your personal information.

We may share the results of our research with others, including our clients; however such information will be aggregated. Further, we do not disclose your personal information except (a) with your express or implied consent (for example, so that you can receive offers from our clients) and (b) where permitted or required by law to disclose your personal information without your consent. If we sell all or part of our business, your personal information may be disclosed in the course of deciding to enter into that sale and as part of the sale.

We hope that you find this Privacy Policy informative. Please check back frequently for updates. Your participation in CF Insider Forum Community, visits to our properties and your use of our websites and mobile applications will be subject to the most current version of the Privacy Policy at the time of your visit or use.

Read our full Cadillac Fairview Privacy Policy